Kara Baker

University of South Carolina
Doctoral Student Liaison

Kara Baker is a Marketing Doctoral student at the University of South Carolina. Her main interest is consumer behavior with an emphasis on the consumer decision making process in retail environments and how different store atmospheric factors affect this process. She is also very interested in how consumer’s emotions affect their purchasing decisions. Kara chose to pursue a Ph.D. because she has always enjoyed learning and is an inquisitive and analytical person. Through earning her Ph.D., she hopes to become an active researcher who brings new ideas and concepts to the marketing discipline. Prior to starting her doctoral program at USC, Kara graduated with her bachelor’s degree in business from Texas Christian University in 2009.

Contact information:

Kara Baker
Doctoral Student
Moore School of Business
University of South Carolina

T +1 (817) 269-1416
E karajack07@yahoo.com