Kate is an Assistant Professor of Marketing at William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas. Kate conducts research in the areas of consumption emotions and the role of social influences in consumption experiences. She examines these topics in a variety of contexts including experiential consumption, advertising, retailing and relationship marketing. Her dissertation examined the antecedents and consequences of the negative self-conscious emotions of embarrassment, guilt and shame in consumption experiences. Additional research projects include the role of guilt and norm violations in consumer relationships with service providers. Kate teaches Consumer Behavior and Principles of Marketing. She completed her Ph.D. in Marketing from Louisiana State University and her M.B.A. from the University of Southern Mississippi.
Assistant Professor of Marketing
William F. Harrah College of Hotel Administration
University of Nevada, Las Vegas