Stevie Watson

University of Dayton

Vice President of Awards

Stevie Watson is an Assistant Professor of Marketing at the University of Dayton (UD). Prior to joining UD, he served at Rutgers Business School – Newark and New Brunswick for four years. His research interests include societal issues in marketing, retail service failure and recovery, and ethnic/racial studies. Stevie currently teaches Principles of Marketing and MBA Consumer Behavior. One of five national winners of the 2010 Ernst & Young Inclusive Excellence Award for Accounting and Business School Faculty, Stevie has assisted numerous small businesses with free marketing plans and strategic marketing campaigns through student class projects. He received his undergraduate (BBA in Marketing, 1995) and graduate (MBA, 1996; Ph.D. in Marketing, 2006) degrees from Mississippi State University.

Contact Information:

Stevie Watson, Ph.D.
Assistant Professor of Marketing
University of Dayton
Department of Management and Marketing
300 College Park, 810 Miriam Hall
Dayton, OH 45469
Office: (937) 229-3766
FAX: (937) 229-3788
E-mail: swatson2@udayton.edu