Dr. Patara’s research interest is in the area of marketing strategy specifically in branding, pricing and international marketing. Her doctoral dissertation was on the role of certification marks in marketing which was supervised by Professor Kent B. Monroe, a pioneered research on psychology of pricing strategy. Her teaching interest is in marketing management, brand management, pricing strategy and global marketing.
She earned her PhD, MS in Finance and MS in Accountancy from the University of Illinois at Urbana-Champaign. She has taught at Rutgers University before returning back to Thailand for her family.
Yupin Patara, PhD
Lecturer of Marketing
SASIN GRADUATE INSTITUTE OF BUSINESS ADMINISTRATION
Sasa Patasala Building, Chula Soi 12
Phyathai Road, Bangkok 10330
T +1 (66/2) 218-4063 (Office Phone)