The book from the CBSIG Sports-events Symposium at Summer AMA 08 is now available and CBSIG members get a 20% discount until Nov. Let’s celebrate for the many CBSIG members who contributed to and participated in this event– Order online with the discount Continue reading →

2011 AMA Winter Educators’ Conference February 18-20, 2011 “Understanding Emotions in Consumption Experiences: A Cognitive Appraisal Approach” “Gift Shopping and Consumers’ Negative Self-Conscious Emotions” Barry J. Babin, Louisiana Tech University Weiling Zhuang, Eastern Kentucky University “When Norms Are Violated: The Role Continue reading →