The next Academy of Marketing Science Conference will be held on May 15-18, 2013 in scenic Monterey Bay, California. As co-chairs for the “Sensory Marketing” track, we invite you to consider submitting a paper for presentation in this track. Topics relevant to the “Sensory Marketing” track include, but are not limited to: – Effects of visual cues – Role of haptics/touch in product evaluations – Olfactory cues, in the form of product and/or ambient scents, and their marketing implications – Taste aspects of food/beverage – Auditory aspects related to sound/music – Interaction effects between different sensory cues and between sensory and non-sensory cues – Sensory aspects of embodied cognition – New techniques for understanding consumer sensory experiences (e.g., neuromarketing) Papers related to the above concepts and beyond are welcome.
Further information about the conference and the submission guidelines are available at: http://www.ams-web.org/cde.cfm?event=379890
The CFP can be found here: http://www.ams-web.org/associations/213/files/2013%20Call%20for%20Papers.pdf?convnbr=11208
Submission Deadline: December 7, 2012. Please email us if you have any questions.
Hope to see you all in beautiful Monterey, California!
Dipayan Biswas (dbiswas at usf.edu) and Lauren Labrecque (llabrecque at luc.edu), Co-Chairs, Sensory Marketing Track, AMS 2013, Monterey, CA