Szu-Chi Huang is a marketing doctoral candidate at the University of Texas at Austin who will join Stanford University in the Fall of 2013 as an Assistant Professor of Marketing. Szu-Chi’s research interests are in the areas of consumer motivation, self-regulation, social interactions in goal pursuit, and prosocial behaviors. She has published in several prestigious academic journals, which include the Journal of Marketing Research, Journal of Consumer Research (three articles), Journal of Personality and Social Psychology (two articles), and Journal of Experimental Social Psychology. She has also presented papers at several national conferences such as ACR, AMA Winter, SCP, and American Academy of Advertising (AAA). Nominated by Dr. Susan M. Broniarczyk (Sam Barshop Centennial Professor in Marketing Administration at UT Austin), Szu-Chi has received several prestigious awards and honors including the William Powers, Jr. Presidential Graduate Fellowship (UT-Austin), Continuing Endowed David & Mary Miller Fellowship (awarded to top 1% of graduate students at UT-Austin), and AMA-Sheth Foundation Doctoral Consortium Fellow.
Doctoral students, please apply next year to be the 2013 CBSIG rising star. Details will be on CBSIG.org.