Winter AMA 2013 – CCT Track
February 15-17, Caesar’s Palace, Las Vegas, NV
Guest Contributor: Ashlee Humphreys, Assistant Professor, Medill School, Northwestern University
Contemporary marketing occurs in a complex world in which multiple stakeholders – managers, customers, and business partners – are indelibly shaped by cultural and social forces. Technological innovation, emergent cultural ideas, and shifts in economic and political structures mean that marketers and marketing scholars have an infinite array of new concepts and theories to explore. As corporate marketing activities engage with this complex world, consumer culture theory (CCT) – “a family of theoretical perspectives that address the dynamic relationships between consumer actions, the marketplace, and cultural meanings” (Arnould and Thompson 2005) can make valuable theoretical and managerial contributions. Building on this year’s conference theme, we ask: How do consumer culture theorists challenge the boundaries of marketing thought? This track will present innovative empirical and conceptual papers and special session proposals that open up entirely new streams of culturally-oriented marketing thought and explore new ways of understanding old problems from a cultural perspective.
On tap, we’ll have a session about the influence of social movements such as environmentalism or food culture on market emergence and evolution. We will have a session on symbols, self and the cultural meanings of marketplace objects including papers on consumer fetish, Hello Kitty, and fantasy football. And last, but certainly not least, we will have a session that explores the various digital layers of markets. Social media, consumer collaboration, support, and chatter will all be considered as they suffuse and shape market exchange. As icing on the cake, we’ll have a panel session thought leaders who have pioneered the incorporation of CCT into mainstream marketing thought. What contributions are we, will we, and should we be making to marketing theory? Come find out!
Track Chairs: Markus Giesler, York University and Ashlee Humphreys, Northwestern University
Photos from CBSIG’s Special Session and the Boat Cruise At Summer AMA 2012
- Spotlight: Consumer behavior research in emerging and subsistence markets
- CBSIG Photo Gallery: Winter AMA 2012
- Upcoming conferences
- Kent Monroe shares advice on “Not so random thoughts on becoming a productive scholar”
- Winter AMA 2011 Special Session on Emotions
- Join us on Facebook- 190 members and growing!
- Summer AMA Special Session on the creation of customer value and the enhancement of societal welfare
- CB Geek Squad on Facebook
- Member News: CBSIG Member José A. Rosa awarded the AMS Outstanding Marketing Teaching Award