The workshop is intended to increase the number of scholars and the quality of research within the marketing and public policy domain by providing doctoral-level education and mentorship with accomplished, senior researchers in the field.

The intensive four-day Workshop is held just prior to the 2012 Marketing & Public Policy Conference.

Costs to doctoral students are minimized through the generous support of sponsors including Georgia State University Department of Marketing, American Marketing Association (Academic Council, Marketing and Society SIG, Marketing Communications SIG and Consumer Behavior SIG), the Association for Consumer Research, Society for Consumer Psychology and the Marketing Science Institute.

Application deadline: January 27, 2012

For full information and application, see http://robinson.gsu.edu/2012MPPWorkshop

The Summit is an annual event that provides a forum for direct/interactive marketing and database marketing topics as well as issues of interest to marketing educators. The conference focuses on marketing research and marketing education and provides presentation platforms for both. Abstracts as well as full papers will be accepted. This is a must-attend for academics and Ph.D. students who are interested in pursuing research and teaching in this dynamic sector. There are numerous opportunities for academics to exchange ideas and learn from their colleagues and participating industry executives.

The Summit begins on Saturday, October 13th, 2012 and concludes on Sunday, October 14th, 2012. In addition, full-time academics and Ph.D. students will be provided with complimentary registration to DMA 2012 (10/14-10/17/12) Conference and Exhibition (this conference will feature hundreds of educational sessions, roundtables, forums and case studies on how to better engage customers across all channels, including social, mobile, video and more). You will have the opportunity to connect and share with practitioners from around the globe.

The conference will also provide you with an opportunity to visit the city that bills itself as the Entertainment Capital of the world. Renowned for its gambling, shopping and fine dining, visitors can also enjoy nearby outdoor attractions such as Red Rock Canyon, Hoover Dam and Lake Mead.

Check out the conference websitemore information, contact the conference co-chairs. We look forward to seeing you in Las Vegas!
Conference Co-Chairs
Research Track:
Donna L. Hoffman
University of California, Riverside
donna.hoffman@ucr.edu

Wendy Moe
University of Maryland
wmoe@rhsmith.umd.edu

Practice / Education Track:
George R. Milne,
University of Massachusetts, Amherst
milne@mktg.umass.edu

Lauren Labrecque
Northern Illinois University
llabrecque@niu.edu

Call for Papers The Leeds School of Business invites submissions of papers and posters for the 13th biennial conference on Behavioral Decision Research in Management. We encourage submissions of original research in all areas of behavioral decision research, especially as it applies to management, policy, and related disciplines. Submission Requirements – A 400-word (max) abstract for review – A 75-word abstract for the program All abstracts should be submitted electronically through the conference website (http://bdrm.colorado.edu). The submission portal opens on December 10, 2011. The submission deadline is February 10, 2012. Final decisions will be made by April 1, 2012 (tentative date).

Inquiries about BDRM 2012 should be directed to: bdrm2012inquiries@colorado.edu

We encourage you to register for your room at the St. Julien. They will go fast: http://bdrm.colorado.edu/accommodations.html The BDRM planning committee: Bart de Langhe, Phil Fernbach, Mat Hayward, Peter Huang, Donnie Lichtenstein, John Lynch, Peter McGraw, Lawrence Williams, and Leaf Van Boven.

Following the reception, CBSIG is hosting a social dinner at Restaurant Lulu~ A San Fran Favorite! Join us for dinner and mingle with fellow CBSIG members after the reception on Saturday evening.

Group dinner reservation at nearby LuLu’s located at 816 Folsom, between 4th and 5th.
RSVP for this family-style dinner by Thursday August 4th to Kate Pounders (pounders@csusb.edu ) or Angeline Close (angelinegrace@gmail.com)

If so, please come by the CBSIG session “Understanding Emotions in Consumption Experiences: A Cognitive Appraisal Approach” on Saturday at 3:30 (please check the program for room number).

Each day consumers make decisions and form attitudes and thoughts based on the emotions they experience. Bagozzi, Gopinath, and Nyer (1999) stress the consideration of specific emotional states rather than examining general affective states (e.g., positive and negative). Further, they note the importance of identifying antecedents and consequences of these specific emotions in the marketplace (Bagozzi, Gopinath, and Nyer 1999). In particular, cognitive appraisal theory (e.g., Ortony, Clore, and Collins 1988; Roseman, Antoniou, and Jose 1996) provides an appropriate theoretical framework for understanding the conditions that elicit particular emotions. While research in marketing has increasingly used this theoretical perspective, nonetheless, this research has only begun to uncover the important conditions that give rise to the various consumption emotions known to exist (e.g., MacInnis and de Mello 2005; Patrick, Lancellotti, and Hagtvedt 2009; Ruth, Brunel, and Otnes 2002). The purpose of this session is to examine how specific consumption emotions—namely, shame, guilt, hope, and satisfaction—are elicited, how individual difference variables moderate the intensity to which these emotions are felt, and how these emotions influence important consumer outcomes in consumption experiences. Papers are on:

“Gift Shopping and Consumers’ Negative Self-Conscious Emotions”
Barry J. Babin, Louisiana Tech University & Weiling Zhuang, Eastern Kentucky University

“When Norms Are Violated: The Role of Guilt in Relationship Marketing”
Kate R. Pounders, Judith Anne Garretson Folse, William C. Black, Louisiana State University

“The Possibility and Actuality of Getting What You Don’t Want: Impacts on Hope and Satisfaction”
Julie Guidry Moulard, and Judith Anne Garretson Folse, Louisiana State University Michael W. Kroff, Montana State University

Discussion Leader: Julie Ruth, Rutgers, Rutgers University-Camden

Session Chair: Barry J. Babin, Louisiana Tech University

The topic for the 2011 Advertising and Consumer Psychology Conference is environmental sustainability.  The conference will look at the consumer psychology of marketing communications on this timely topic.  Some subtopics on which papers would be welcome include corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, lifestyles, voluntary simplicity, product end-of-life issues, marketing organic foods, and advertising and public policy. The overall goal is to refine and direct what we know about advertising and consumer psychology in relation to sustainability.

Preference will be given to papers describing a long-term program of research, not just a single study (as is true of most academic conferences).  A competitive review process will be used for selecting papers.  The intent is to achieve genuine dialogue that results from the small size of the conference, the generous allotment of time for each paper, and the mix of participants.  We intend to produce an edited book featuring the best papers from the conference.

The conference will be held May 6-7, 2011, at the University of Oregon in Eugene, OR.  Submit extended abstracts (two pages) or full papers (maximum 25 pages) by March 7, 2011 to:  Lynn R. Kahle, lkahle@uoregon.edu.  Notification of decisions will occur by March 21.