Yale Center for Customer Insights

Customer Insights Conference: May 13-14, 2011

Call for Abstracts

Deadline for Submitting Abstracts: February 28, 2011

The Yale Center for Customer Insights (http://www.cci.som.yale.edu/) will hold its annual Customer Insights Conference on May 13-14, 2011 in New Haven, Connecticut on the campus of the Yale School of Management. =20

Abstracts are invited on research pertaining to:
*       Understanding customer choices
*       Marketplace impact
*       New product innovations
*       Maximizing brand performance
*       Social media=20
*       Competitive marketing strategies

Submitted abstracts should be one to two pages in length and double-spaced in pdf format. Include the title of the paper, name, affiliation, mailing and email address of the authors. Please specify who will be presenting at the conference.  All empirical papers (behavioral, quantitative and managerial) are encouraged for all tracks. Preference will be given to papers that are either multidisciplinary or
collaborative.  Each session will allow for the presentation of three papers.

Abstracts will be reviewed by an outside committee comprised of Tom O’Guinn (Wisconsin), John Hauser (MIT), Darren Dahl (University of British Columbia), Olivier Toubia(Columbia University), Jan-Benedict Steenkamp (University of North Carolina) and Connie Weaver(CMO at TIAA-CREF);  and
an inside conference committee comprised of Ravi Dhar, Subrata Sen, Nathan Novemsky, Dina Mayzlin and Jiwoong Shin (Yale University).

Abstracts (in pdf form) should be sent to ycci@som.yale.edu by February 28, 2011. Chosen presenters will be notified by March 15, 2011. Presenter’s registration fee, travel, and hotel expenses will be paid by Yale University.

The conference will begin with a reception on Thursday evening, May 12th, and will end midday on Saturday, May 14th. There will be a celebratory dinner on Friday evening. =20

Information and registration information for the conference can be found at: http://cci.som.yale.edu/?q=3Dconferences/ci11.=20

The mission of the Yale Center for Customer Insights is to provide fresh and forward-looking perspectives into customer behavior through the application of a unique multidisciplinary and collaborative approach. To achieve its mission, the Center draws on the resources of the Yale
School of Management, the broader Yale University community, and partners with affiliates in the world of global business.

CCT Workshop 2011

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Summer AMA 2011
2011 American Marketing Association Summer Marketing Educators’ Conference, San Francisco, 5-7 Aug 2011, Chairs Stephanie Noble and Charles Noble; Deadline 29 Jan
http://ama-academics.communityzero.com/elmar?go=2376499