The 2013 Direct/Interactive Marketing Research Summit sponsored by the Direct Marketing Educational Foundation (DMEF) will be held on October 12-13, 2013 in Chicago.

This 2-day conference provides marketing educators a forum for direct/interactive marketing, including digital marketing, social media marketing, and database marketing topics. The conference focuses on both marketing education and research. Full papers as well as abstracts will be accepted. This event is a must-attend for academics and Ph.D. students who are interested in pursuing research and teaching in this dynamic sector. There are numerous opportunities for academics to exchange ideas and learn from their colleagues and participating industry executives.

Complimentary DMA Admission: In addition, full-time academics and Ph.D. students will be provided with complimentary registration to the DMA2013 (10/13-10/17) Conference and Exhibition (this conference will feature hundreds of educational sessions, roundtables, forums and case studies on how to better engage customers across all channels, including social, mobile, and more). You will have the opportunity to connect and share with practitioners from around the globe.

Conference Awards and Publication Opportunities:
Competitive Papers will be double-blind peer reviewed, with considerations as follows:

- The Best Pedagogical Paper will receive a $1,000 award.
- The Best Research Paper will receive a $500 award and accepted research is eligible for publication in the Journal of Research in Interactive Marketing.
- Pedagogically-focused papers that are accepted may be considered for publication in the Journal of Advertising Education.

Don’t miss this great opportunity to further your research and find new teaching resources as you interact with, and gain support from peers and marketing practitioners from around the world.

The conference will also provide you with an opportunity to visit Chicago, a city full of sophisticated culture, amazing food and wonderful shopping. Hailed as the “Silicon Valley of the MidWest,” Chicago is known as the home to many successful digital start-ups and a thriving interactive and digital marketing community.

Please click here for the full Call for Papers, including topic areas and submission guidelines.

Yale Center for Customer Insights

Customer Insights Conference: May 13-14, 2011

Call for Abstracts

Deadline for Submitting Abstracts: February 28, 2011

The Yale Center for Customer Insights (http://www.cci.som.yale.edu/) will hold its annual Customer Insights Conference on May 13-14, 2011 in New Haven, Connecticut on the campus of the Yale School of Management. =20

Abstracts are invited on research pertaining to:
*       Understanding customer choices
*       Marketplace impact
*       New product innovations
*       Maximizing brand performance
*       Social media=20
*       Competitive marketing strategies

Submitted abstracts should be one to two pages in length and double-spaced in pdf format. Include the title of the paper, name, affiliation, mailing and email address of the authors. Please specify who will be presenting at the conference.  All empirical papers (behavioral, quantitative and managerial) are encouraged for all tracks. Preference will be given to papers that are either multidisciplinary or
collaborative.  Each session will allow for the presentation of three papers.

Abstracts will be reviewed by an outside committee comprised of Tom O’Guinn (Wisconsin), John Hauser (MIT), Darren Dahl (University of British Columbia), Olivier Toubia(Columbia University), Jan-Benedict Steenkamp (University of North Carolina) and Connie Weaver(CMO at TIAA-CREF);  and
an inside conference committee comprised of Ravi Dhar, Subrata Sen, Nathan Novemsky, Dina Mayzlin and Jiwoong Shin (Yale University).

Abstracts (in pdf form) should be sent to ycci@som.yale.edu by February 28, 2011. Chosen presenters will be notified by March 15, 2011. Presenter’s registration fee, travel, and hotel expenses will be paid by Yale University.

The conference will begin with a reception on Thursday evening, May 12th, and will end midday on Saturday, May 14th. There will be a celebratory dinner on Friday evening. =20

Information and registration information for the conference can be found at: http://cci.som.yale.edu/?q=3Dconferences/ci11.=20

The mission of the Yale Center for Customer Insights is to provide fresh and forward-looking perspectives into customer behavior through the application of a unique multidisciplinary and collaborative approach. To achieve its mission, the Center draws on the resources of the Yale
School of Management, the broader Yale University community, and partners with affiliates in the world of global business.

CCT Workshop 2011

Summer AMA 2011
2011 American Marketing Association Summer Marketing Educators’ Conference, San Francisco, 5-7 Aug 2011, Chairs Stephanie Noble and Charles Noble; Deadline 29 Jan
http://ama-academics.communityzero.com/elmar?go=2376499